How to Optimize the Performance of Your Magento Store?
Nowadays, the demand of e-commerce stores is increasing at a faster rate. You might be wondering to come up with an online store based on an easy-to-navigate content management system. When it comes to choosing a platform for your upcoming online store, you have the great options. You could choose WooCommerce or Shopify which are known as the amazing ecommerce extension of WordPress. But, most business persons choose Magento due to its high functionality.
Magento is one of the most preferred e-commerce platforms, offering support for a large number of the e-stores. But, you may not get great success by just launching an online store; you really need to work on several factors that might affect your sales. Website performance is one of the most important factors that must be taken into account while working on Magento ecommerce development.
Optimizing the performance of your Magento store is crucial for several reasons; most of all speed permits your users to have the amazing user experience. Besides, website Performance optimization is also important from SEO point of view. Most of the online retailers are still struggling in improving their website load quickly after clicking. The online consumers do not like to buy from such online stores that take too much time to load. In this post, you will find the easiest way to optimize the performance of your online store:
Reduce the web pages size
Reducing size of the pages of your website is one of the most valuable tips that play a major role in expanding both performance and speed of e-commerce store powered by Magento. You must have a large amount of content on your website that includes images, product description, tags, CSS, JavaScript, etc. You should avoid using large images that largely affect the loading time. You can find several online tools that will help you reduce the size of CSS and JavaScript or you can hire expert Magento developer to accomplish your task.
Clear database log on a regular basis
Another easiest way that may help you to speed up Magento store is to clear database log at a regular time interval. Most of the website owners keep an enormous database of useless data that results in slow loading time. Cleaning database log is an easy task that reduces the loading time of your eCommerce website.
Always use the latest version
Magento is known as the powerful ecommerce platform. A great community of developers is continuously working on it and releases its upgraded version from time to time. Every version of this amazing CMS comes with news functionality & features. Thus, always use its latest version in order to get high speed and optimized performance.
Minimize the usage of third party tools or extensions
Despite Magento is a highly functional e-commerce platform that empowers the developers to use third party extensions in order to add advanced functionality to the website, but it is always a wise option to minimize the number of third party tools or extensions. Integration of a large number of extensions or third party tools expands the loading time of your Magento store.
Compress the size of data
Another effective tip that can help your Magento website load quicker is to compress the size of data. You can use compression software such as gzip in order to the successful accomplishment of this task.
Note: Compression takes part on the server side while sending it to a browser according to the request of the users. The visitors should avoid using older browsers in order to get the good loading speed experience while shopping from your website.
Specify dimensions of the images
You should also specify the dimensions of the images such as height and width. This will help browsers to build image placeholders for loading both page and image together. Since web browsers take an enormous amount of time to load the images that aren't specified dimensions, therefore it is necessary to specify dimensions of all images to assure the fast loading.
Periodic monitoring of the e-commerce website speed
It is necessary to monitor the speed of e-commerce website on a regular basis. Redevelopment is necessary for those web pages that take an enormous amount of time to load (three or more seconds. A variety of online tools is available such as PageSpeed Insights and Pingdom that can help you diagnose speed of your Magento website.
Use a Content Delivery Network (CDN)
Content delivery networks are becoming popular day by day as they overcome the stress of serving static files to your visitors. Available at an affordable price, they enhance the performance of your ecommerce website. Choose a good hosting service provider
You must choose a reliable hosting service for your website. You e-store might run slow if you use shared hosting having 100 other sites. It is recommended to use cloud hosting that is secure yet fast.
Enable Magento Caching
Enabling Magento caching is the easiest way that can help you optimize the performance of your Magento website. After enabling Magento caching, your site will load faster for your regular website visitors. You can enable cache management in the System Menu of your admin panel.
Redirects must be avoided or minimized
You must avoid or minimize redirection on your Magento store. That would definitely improve the speed of your website. This technique assures that your website loads within a second.
So, these are some of the significant things that you can use to optimize the performance of your ecommerce website.
Author Bio:
Jagdish Prajapat is a SEO expert by profession, a writer by hobby and works for Baymediasoft a Magento Development Company. He is a passionate writer and actively writing useful blogs and articles about technical stuff.